Actress Mrunal Thakur has strongly condemned the misuse of her identity through AI-generated deepfake content, issuing a public warning on social media. Calling the creation and circulation of such content “illegal and unacceptable,” the actress declared it a formal notice and warned that any further misuse of her likeness would invite legal action. Her statement comes amid growing concerns over the unchecked spread of AI-generated images and videos targeting celebrities.
Mrunal is far from the only actress to be affected. In recent years, several leading stars, including Rashmika Mandanna, have fallen victim to manipulated AI-generated videos and images that spread rapidly across social media, raising serious concerns about privacy, consent, and digital safety. More recently, Rukmini Vasanth also found herself caught in a similar controversy after fake AI-generated content using her likeness circulated online, prompting widespread criticism and renewed calls for stricter action against such misuse.
With AI tools becoming increasingly accessible, the entertainment industry is witnessing a sharp rise in unauthorized deepfakes involving actors and public figures. Celebrities and industry bodies have repeatedly urged authorities to strengthen enforcement against digital identity theft and the malicious use of artificial intelligence. Mrunal Thakur’s firm stand serves as another reminder that deepfakes are not harmless online trends—they can cause real reputational damage and carry serious legal consequences for those who create or share them.